Chapter 1: The Start
#1
Meet Regan
Get to know the founder behind Brazy and how one personal frustration turned into a growing haircare brand.
#2
The Beginning
Every journey starts somewhere... mine just happened to involve a blonde wig 😂
#3
The Problem
Years of trying curl product after curl product led me to one simple realisation: there had to be a better way.
#4
The Decision
The moment I stopped searching for the perfect product and decided to create it myself.
#5
The Development
Sixteen months of testing, refining and obsessing over every detail until the formula was exactly where I wanted it.
#6
The Launch
The moment Brazy went from an idea to a product built for people who genuinely love their curls.
#7
The Garage
Every Brazy order is still packed by hand from my garage. One order at a time.
#8
The Results
Seeing your results is what makes every late night and every challenge worth it.
#9
The Community
The people who believed in Brazy from the beginning and continue to inspire everything we do.
#10
The Future
We're only just getting started. Here's to the next chapter.
Chapter 2: The Streets
#1
First Steps
After building Brazy behind the scenes, it was time to get out there and put the product directly into people’s hands.
#2
The Streets
Brazy means “crazy” in street slang, so taking the brand to the streets of London felt like the perfect place to start..
#3
The Idea
Turn the streets of London into our salon and give people the chance to discover Brazy in the most unexpected way.
#4
First Stop
We started in Shoreditch, and before long a crowd had formed, people were stopping to watch and Brazy was getting noticed.
#5
London Takeover
North, south, east, west and central. We set out to take Brazy to every corner of London.
#6
White Chair
What started as a simple white chair quickly became a recognisable part of the Brazy story.
#7
Real People
The best part was never just the hair, but the people we met and the stories we heard along the way.
#8
Brazy Stylists
The talented stylists who joined us brought every pop up to life and showed what Brazy could really do.
#9
Big Lessons
Not every pop up went perfectly, but every one taught us something about the brand we’re building.
#10
One More
Four street pop ups down, one to go. Next stop: Portobello Road
